WHAT eLSE
Story & DNA
Creaidentity
Concept
Tone & Style
Naming
Logo
Design Language
Brand Book
FROM
PRODUCTS
BRANDS
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TO
01
Target Audience
Process & Goals
User Experience
Design
Copywriting
Microcopy
Development
Accessibility
BRINGING
SITES & APPS
STANDOUT
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TO
02
Strategy
Creative
Art directing
Tone & Style
Online
Offline
Video
Social Networks